One Way to Lose Business

I’ll be preaching to the choir since anyone reading my blog is online and knows the scoop. But you might let your not-so-Internet-savvy friends and relatives know that if they are going to have a business website then they need to get back with folks that contact them via their website.

I’m looking for an accountant.  One of my readers suggested that I needed one, and to be honest I have been thinking that I need someone to be able to ask questions about Mr. A’s business. As I was preparing our income taxes, it became more and more apparent that I needed someone’s guidance, and now I’m beginning to search for someone who can help.

I’d like to use someone local, since I do like the idea of hiring someone in my area rather than in the big city. Give the little guy or gal the biz, and support my community.  So I did an online search and found a couple of accountants that live in my area.  The one’s website appealed to me, so I went to the contact form and asked for some more information about them. I explained that I was filing an extension so it wasn’t an emergency to talk to them but I would appreciate a response to let me know they’d gotten my email.

It’s been over a week and I’ve not heard back from them.  I don’t even remember who it was now. I’m sure I can figure it out if I put my area into Google again, but you know, I don’t think I’ll bother giving them a second chance.  The fact that they didn’t respond tells me they don’t have much experience being online, and I need to deal with someone who can respond by email, or can receive files by email, if necessary.

This brings me to Mr. A and the fact that he’s not Internet savvy.  He has two websites, with a contact form.  He has his own email address, and since he’s not online at all, to cover any incoming email from potential customers I have his email set up to keep a copy there and send a copy to me. I check my email throughout the day, so we’ve got him covered.

I suppose the next best thing, if you don’t have anyone you can get to moderate your inbox for potential customers, would be to state on the website that potential customers must call you, as you don’t “do” email.

I’m sorry Mr. Accountant In My Area who has now lost my business.  I’ll be looking for someone else who actually knows how to respond to email.

Mrs. Accountability

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2 comments to One Way to Lose Business

  • K. Cleaver

    Keep in mind that April 15th just passed. When I working at the public accounting firm, we were so busy up until April 15th it wasn’t even funny. Then we had to play catch up for the next several weeks.

    I do agree that it isn’t good for business if they didn’t get back to you. Best thing to do is to give them a call.

    [Reply]

  • My best guess is that they’re still dealing with the folks who are screaming “Emergency!” right now and you weren’t freaking out. Squeaky wheel and all that…

    On the other hand, a couple of years ago we suddenly found out that our *main* email addy at work (a non-profit) had been being routed to some dead-end, junk folder on our head office’s server (across the country from us!) for *about a year*! There were about 600 emails in there when our IT manager finally downloaded it into my coworker’s Outlook and it really wasn’t pretty. It also wasn’t our fault and we had no way of knowing. Didn’t make it easier to deal with though.

    [Reply]

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